Gear For Sports® - Case Study
Industry: Apparel & Accessories
Solution: Dynamic Imaging
Challenges:
| · | Offer strategic partners a tool to market custom decorated garments to the public |
| · | Visually showcase products thousands of image garment combinations in real time |
| · | Streamline image management and production product costs |
History:
GEAR FOR SPORTS® has celebrated over 30 years of business. The company started with a vision, a dream and humble beginnings, but today they proudly hold the leadership position in custom decorated sportswear.
The GEAR FOR SPORTS family of brands has grown to include GEAR FOR SPORTS, Champion, and Under Armour. Their brands provide customers with a single resource for all of their sportswear needs. From t-shirts, caps, fleece, luxury men's fashions to performance wear and performance outerwear - we can deliver!
They are pioneers in the custom decorated apparel industry and truly understand the fundamentals of decorated garments. GEAR FOR SPORTS' products are tailored from only the finest fabrics and offer several decoration opportunities. We also offer the industry's largest in-house design team comprised of over 70 dedicated graphic artists. These talented individuals create over 500 new and custom graphics each season, and have been first to unmask many unique and revolutionary graphic processes that are unmatched and unavailable to our competitors. GEAR FOR SPORTS has also built a state-of-the-art facility that enables us to produce over 70,000 garments a day with a less than 1% return rate.
Best Practices:
Gear For Sports has leveraged it's vast catalog of custom images and licensed college artwork through the use of Adobe Scene 7 dynamic imaging solution. Through the use of Adobe Coldfusion and Adobe Scene 7 onDemand Imaging Gear For Sports is able to produce full size previews of actual garments decorated with the customers choice of artwork in real time. The images are applied directly to garments as a custom garment using digital technologies.
Results:
Gear For Sports has experienced positive response from it's strategic partners and will be featured on many of their partners sites. Gear For Sports and its partners are also able to reduce inventory levels through the use of their new imaging solution. Photographic costs are significanlty reduced through the use of "digital masters" for garments eliminating the need for photos of each garment variation.